This week is a busy one at wild/STRONG HQ. Training for a competition is always a tough but enjoyable experience – you have a goal, the workouts start getting released, you test them, taper your training down and work on your recovery. Training for a competition where you will also be a sponsor, have 5 teams you are sponsoring AND you are running your first vendor booth? That’s just plain hectic. Add to that our Progenex blog post getting 25,000 hits and garnering a response from CrossFit HQ, and yeah, it’s been busy.
We are very excited for Saturday’s Bumper Plate Date at Big Thompson CrossFit in Loveland, CO. We have five teams repping the wild/STRONG brand and doing our first vendor booth is a thrill for us. I couldn’t do it without my two badass interns – my sons. My oldest son (15) spent his Saturday this week learning how to run credit cards on a Square card, building my display rack and then testing it with merchandise. The kid is a genius and loves putting in work for wild/STRONG every weekend. He fulfills most of my online orders and is already pitching me product ideas. My youngest (11) will do about anything for free merchandise. He will do laundry, clean the house and other tasks so I can focus more time on the business and planning the booth.
A big shoutout goes to Crossfit Helix in Greeley, CO. My older brother is one of the coaches there, a lot of their members were early adopters of our brand – and 4 teams from Helix will be wearing our shirts and hats during the competition. I can’t thank all the crew at Helix enough for their support of wild/STRONG.
Putting on a booth is a lot of work for sure – and as we set out to do 23 events in 2016, we know there will be growing pains, lessons learned from each one as we move forward. I know they will be successful because I have so many great people helping me and supporting me along the way.
My girlfriend and I registered for this event months ago, and as more teams came on and agreed to register as “wild/STRONG” teams, we contacted the host of the event and worked out a deal to sponsor the competition and donate funds to the Windsor High School Lifting Club. They have been a great partner and we hope to sell a lot of merchandise, as we will be cutting a check to the Club for 10% of whatever we take in on Saturday. Youth learning the amazing sport of weightlifting is a worthwhile pursuit and we hope to be able to give them a lot of cash.
If you are attending the event either as an athlete or a spectator, stop by our booth and say “hey” – check out our clothing and hats and sign up for our email list – getting you access to all our new products first…and at a discount. We can’t wait to see all our fellow athletes, CrossFit and weightlifting enthusiasts gathered together for a fun Saturday.