Controversial supplement company, and the brand most associated with The CrossFit Games for years - is apparently OUT as a partner with The Games.
Progenex has a history of failed third-party blind tests and lawsuits over claims made on their packaging. A number of upper management employees of the company have faced lawsuits in other scams un-related to the supplement industry as well, including the FBI's "Operation Lease Fleece". We laid this all out in a piece we wrote last year titled "Your Coach is Wrong, Progenex Sucks," which you can read here.
Despite all this - Progenex has remained the high-priced supplement of choice for CrossFit athletes around the globe - who think paying $70.00 for $20.00 worth of protein "because it tastes good" will make them perform like their CrossFit Games role models.
A shrewd observer may have noticed a few changes since the CrossFit Team Series earlier this month. Progenex is no longer listed on the CrossFit Games website's "Partner" section. One of the update shows for the CrossFit Team Series featured a logo of a different supplement company on the desk - Paleoethics also was the key sponsor of Team USA at the CrossFit Invitational last week in Toronto.
Walking around the Invitational - not one Progenex banner, sign or reference was seen. On the livestream coverage - Paleoethics dominated the graphics coverage. Progenex was absent.
Sources at CrossFit HQ will not confirm Progenex is out - but to anyone with any knowledge of how sponsorships and partners work, can see the writing on the wall.
Paleoethics is clearly stepping up to fill this void. While they have not been placed on the partner section of The Games website - they are the new kid on the block. Partner agreements for The Games are multi-year deals - so I would anticipate CrossFit HQ announcing them as a partner in the coming year as we gear up for The Games in Madison, WI.
While the exact reason for Progenex's departure as a key partner with the CrossFit Games remains unclear - the history of accusations and lawsuits - partnered with indictments and other legal issues faced by a number of people involved with the company at a high level - may have finally caught up with them.
The good news for CrossFit athletes around the world - you can finally stop paying $70.00 for fancy packaged powdered whey that you can get for $20.00. Somehow I still think you'll see gyms putting in their bulk orders - but maybe the fact that HQ has dumped them will be enough to put an end to affiliate owners schilling for this company.